SouthScale is a small, independent software company. We build consumer products that are genuinely fun to use.
What we build
We focus on a small number of things and try to do them well.
A play-money sports prediction platform. Stake virtual credits on real sporting events, watch odds move as other users bet, and compete on leaderboards across football, tennis, golf, and more.
Who we are
A small, independent software company building consumer products from the UK.
SouthScale is in the early stages of building. We're not backed by venture capital, we don't have a large team, and we're not trying to move fast and break things. We're focused on building one product at a time and making it genuinely good.
BYN is our first product — a play-money sports prediction market that we've been quietly building and testing with real users. It's live now at bynapp.online.
One product at a time. Done well rather than done fast.
No dark patterns. No fake urgency. No real money disguised as virtual currency.
Self-funded and independent. We answer to our users, not investors.
Building from the UK with UK consumer protection and GDPR compliance built in from day one.
Transparency
Our legal documents for all SouthScale products. Plain language where possible.
How we collect, use, and protect your personal data when you use BYN. GDPR and UK GDPR compliant.
Read privacy policy →The rules for using BYN — eligibility, acceptable use, play-money only terms, and your rights.
Read terms of service →SouthScale (in incorporation) · Company registration in progress · England and Wales
Get in touch
Different questions go to different places. We'll always respond within 2 business days.